West Michigan Midwifery
WMM offers open-minded, evidence-based perinatal care and home birth midwifery that centers on the mother and supports autonomous decision-making. They empower women to take charge of their pregnancy, birth unhindered, and parent in a healthy, intuitive way. WMM provides out-of-hospital midwifery services in Grand Rapids, at the lakeshore, and throughout the surrounding area.
West Michigan Midwifery commissioned Mix Creative to review and overhaul their existing brand. Our team conducted in-depth discovery, reviewed the existing brand, and used this background to redesign WMM’s logo and refresh their brand guidelines. We strategized a rebranded approach to social posts, providing template designs for their team to utilize. Lastly, we conducted content assessment, created a site structure, wrote and rewrote copy for the web. We used this content to inform the design and construction of a sophisticated, informative, and authentic new online presence for West Michigan Midwifery.