CASE STUDY
Marketing Best Practices Yield Results
DoctorsNow
INTRODUCTION
A Strategic Marketing Overhaul
DoctorsNow provides high-quality walk-in and primary healthcare across Iowa, with three convenient locations in the Des Moines area. Their team of experienced, empathetic professionals offers both routine and specialized medical services. Facing a pivotal period of growth, including expansion into new locations and services, DoctorsNow knew it was time for a strategic marketing overhaul.
DoctorsNow partnered with Mix Creative Group to completely revamp their digital and physical brand presence, aiming to powerfully position their business within their target market.
THE PROBLEM
Existing Marketing Infrastructure Didn’t Support New Growth
When DoctorsNow came to us, they were at a critical juncture. Their existing marketing infrastructure and digital presence simply weren't built to support or capitalize on their rapid growth and the big changes ahead. With new locations and services launching, plus operational transitions, they desperately needed to strategically position the business to reach and truly resonate with their target audience. They were dealing with inconsistent brand perception, an outdated digital presence, and marketing channels that just weren't cutting it. DoctorsNow needed a comprehensive marketing overhaul to ensure their brand identity and digital footprint accurately reflected their expanding services and set them up for continued success.
Establish a Unified, Modern Brand Identity
We created a refreshed visual and verbal identity that felt professional yet approachable, clearly communicating their commitment to quality care.
Optimize Entire Digital Ecosystem
We performed a thorough clean-up and strategic optimization of all their digital tools, ensuring consistent brand messaging, accurate data, and vastly improved online visibility.
Drive Awareness and Patient Acquisition
Our goal was to boost brand impressions, genuinely engage potential patients, and drive conversions through targeted content, SEO, and paid advertising.
Create a Consistent Patient Journey
We made sure every interaction—from someone's first online search to their in-clinic experience—felt cohesive, professional, and on-brand.
OUR STRATEGY
Going Back to the Beginning
Our approach for DoctorsNow was a comprehensive, multi-touchpoint strategy designed to get their brand message singing in harmony across every single channel. We set out to:
Our Tactics
Digital Clean-Up
Brand Refresh
Photoshoot
Website Design
SEO
Content Marketing
Social Media
Print Materials
Paid Advertising
EXECUTION
Analyze, Rebuild, Test, and Tweak
Digital Infrastructure Overhaul
Our collaboration kicked off with a meticulous inventory and overhaul of DoctorsNow’s current digital setup. We systematically tackled their existing digital tools, including Meta Business, Google Analytics 4 (GA4), Google Business Profile, and Google Search Console. We implemented best-practice changes, like profile updates and account restructuring, and ensured proper data collection was configured from the get-go. This foundational phase was crucial for effectively launching and tracking all subsequent digital marketing strategies.
Brand Refresh + Photography
Next, we rolled out a complete brand refresh. We updated existing logo files and developed a comprehensive, refreshed brand standards document. This detailed guide defined their unique brand language, refined logo variations, selected fonts, revitalized color palettes, distinctive graphic elements, and a defined photography style. To truly bring this new identity to life, we coordinated a professional photoshoot, yielding updated team and brand photography that perfectly captured their essence.
Print Materials
Following the new brand guidelines, we designed essential print materials, including letterhead, business cards, and brochures, to support the new brand identity. This ensured a consistent, professional brand experience across all touchpoints, both online and off.
Website Design + SEO
With the brand refresh sparkling, we applied the new look to a fresh and modern website design. This site not only effectively communicated its services but also significantly elevated the overall brand. We prioritized best-practice SEO strategies, including robust keyword research and an optimized site structure, aiming for increased organic impressions, engagement, and valuable business leads. We also put a heavy focus on on-site user experience (UX) for truly intuitive navigation and a seamless visitor experience across all devices.
Content Marketing + Paid Advertising
Once the new website was up and running, we proceeded with strategic monthly content marketing. These efforts directly supported the website launch, boosted digital search rankings, and provided relevant information to increase quality leads and conversions. We created dedicated landing pages to capture traffic from organic and paid social media campaigns, as well as Google Ads, specifically supporting DoctorsNow’s new service offerings.
THE RESULT
Incredible Improvement in Brand Awareness and Sales
Our collaboration with DoctorsNow is a fantastic example of a comprehensive, multi-touchpoint strategy utilizing our full range of services. By meticulously overhauling their digital presence, refreshing their entire brand identity, and implementing integrated content and paid advertising campaigns, we successfully positioned DoctorsNow for continued growth and market leadership. The end result is a cohesive, compelling brand that powerfully communicates its commitment to high-quality care. This project truly showcases that when clients entrust us with their entire marketing landscape, we achieve significant, shared success.
Achieved Outcomes
In the first year after the new site’s launch, organic traffic increased steadily month-over-month, with organic sessions up 22% just five months post-launch.
Holistic traffic skyrocketed year-over-year, with total users and total sessions improving by 121% and 100% respectively.
Location-specific updates to the client’s Google Ads campaigns resulted in a 25% increase in clicks, a 11% increase in impressions, and a rise in click-through rates for every campaign.
CLIENT FEEDBACK
”Our experience with Mix Creative was excellent. They significantly improved the look of all our communications, giving DoctorsNow a much more cohesive feel. The improved layout of our website has been especially beneficial, giving our patients a much better understanding of the services we offer, and their efforts have led to improved SEO for our business. We are very satisfied with the finished deliverables and highly recommend their services to others."